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Kristin,
We did our first GroupOn deal about a year ago and have tried several
similar offerings since then. With all of these, we offered a "Family
Day Pass" at a discounted rate. Our biggest worry before doing our first
one was that it would give existing customers a cheaper way to visit
without any benefit. We did an informal survey of visitors using the
GroupOn passes and found that most had not visited in the previous 3
years (many had never been) and came specifically because of the deal.
The similar services that we've tried have also worked well but were not
as popular as GroupOn. We have plans to continue offering these deals at
random times through the next year. If you would like additional
information, please feel free to contact me off list.
Cheers,
T. Woody Sobey
Education Director
Discovery Center of Idaho
[log in to unmask]
208.287.4234
-----Original Message-----
From: Informal Science Education Network
[mailto:[log in to unmask]] On Behalf Of Kristin Leigh
Sent: Tuesday, November 29, 2011 1:39 PM
To: [log in to unmask]
Subject: experience with Groupon
ISEN-ASTC-L is a service of the Association of Science-Technology
Centers
Incorporated, a worldwide network of science museums and related
institutions.
************************************************************************
*****
Hi all,
I'd like to hear from some people whose institutions have participated
in Groupon, in the form of an offer for reduced admission tickets,
memberships, merchandise in gift shops, etc. Would you do it again? Let
me know your thoughts. Thanks,
Kristin
Kristin Leigh
Development and Educational Services Director
Explora
Albuquerque, NM
505.224.8380
[log in to unmask]
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