ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Hi Martin,

The Dallas Zoo changed their logo several years ago and we did do a thorough evaluation of our market to come to the decision to change it.  The logo change came with a total re-branding of our zoo (fonts, colors etc...)  I'm totally "gisting" the end results of our evaluation process but basically what we found was that the old logo was giving the impression that the zoo was stuffy and for an older audience, and we wanted people to associate our logo with a fun, family friendly atmosphere.  We also contracted with a local marketing firm to work with us the creation of our new logo, and I think they might have had a hand in developing the evaluation piece.

Lucy


Lucy Hale, C.I.G.
Education Programs Manager
Dallas Zoo and Children's Aquarium at Fair Park
[log in to unmask]
469-554-7304
www.dallaszoo.com


-----Original Message-----
From: Informal Science Education Network [mailto:[log in to unmask]] On Behalf Of Martin Fisher
Sent: Tuesday, November 15, 2011 10:03 AM
To: [log in to unmask]
Subject: logo changes

ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Does anyone know of a science center/museum that considered changing their logo, and went through in-depth evaluation researching if they should make the change. I'm less interested in whether or not they actually did change their logo, but rather that there was serious internal discussion and how they came to their final decision. 
 
 
Thanks,
Martin (not Weiss)
 

 

 

Martin S. Fisher

Executive Director

Science Central

1950 North Clinton Street

Fort Wayne, IN  46805

Phone: 260-424-2400 ext. 441

Fax: 260-422-2899

Cellular: 260-452-4047

Email: [log in to unmask]

www.sciencecentral.org

41°5'52" N  85°7'8" W  756 ft

 

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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

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