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Musing a bit about the question that Eric raised and Jeff's observation, maybe we're more like restaurants for the local tribe, mind, and socio-cultural maintenance. We've got restaurants for families, foodies, romantic endeavors, and MacDonald's. We need a wide variety of chef's and presentations. Some may be noisy, some quiet. Real valuation happens with the customers, and formative behind the counter, etc.
Great conversation!
C
On Nov 4, 2011, at 7:26 AM, Jeff Courtman wrote:
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
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>
> Eric, what you are talking about is qualitative research - you start with data, then work toward a hypothesis. Conversely, you can start with a hypothesis, then collect and analyze data to see if your suppositions are supported. There are also mixed methods designs.
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> I also think your choice of "knowing how our audiences react" is very telling - as Charlie mentioned a few threads back, learning is a complicated, mushy topic that can be approached from multiple directions, through multiple theoretical models. For instance, even as an exhibit developer, you might be interested in learning as a function of emotional response, a behavioral, or a cognitive response (or something in between). In other words, you might be interested in knowing how they felt after the experience, what they learned, or what you taught them (I shudder when I wrote that last one :).
>
> What strikes me as being the common thread throughout this discussion is that learning is both spectral and dimensional - that is, we can talk about behavioral learning or social learning - points on the spectrum - and then we can talk about the finer aspects at each of those points - the dimensional. So when I see arguments about different points of view, I don't view them as dichotomous, but rather as connected. Central to this whole argument is that, by definition, evaluation is also spectral and dimensional: It can be done for different reasons, in various ways, and serve multiple purposes.
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Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
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