Ed Zubrow:

>This was actually a bit disturbing to me.  How do we travel from
>innovative creative music designed to make us think, to the idiomatic
>background noise of the latest blockbuster without realizing it?

There is an essay, written a few decades ago, "From Avant-garde to Kitsch,"
by an important art critic whose name eludes me right now--maybe somebody
can help me out on this--which addresses precisely this question.  Worth
reading.  I'll come up with a reference eventually.

Jim