> One question I often get and  one I struggle with is the rate of
 > return of the money and time spent to sell at a farmers market. The
 > way I see it is by the time I spend 4 hours of my weekend time, gas,
 > tent, etc its tough for me to see where selling at a market is
 > profitable.

Selling at farmers markets is an art and a big commitment.  One has to
attend quite a few unprofitable markets in the off-season to keep a
place for the profitable ones, usually in later summer and early fall,
and around Christmas.

We did 7 markets each week while we were building up to scale.  We
did well enough that we were able to go from selling a kg at a time to
where we could ship truckloads at wholesale prices.

It is quite a grind, but for a good marketer with persistence, the
opportunity is there, but it takes more than a casual approach.


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