Was watching the ball game today and they had a great add. The Bell South
sales representative was talking to one of his customers out in the field.
The customer was a beekeeper who was telling the rep all the wonderful
things Bell South had done for his business. As the beekeeper was working
the hives and talking the sales rep was watching bees fly past his veil (he
was also wearing the cheap plastic coated gloves). They cut back to the
beekeeper who is pulling frames out of the hive and then back to the rep
who is now covered with bees (better than any bee beard that I have seen!).
The beekeeper quips "just don't smile".

The commercial ends with the beekeeper showing off a jar of his best.

Not bad overall.