> Between 2006 and 2007, the number of new products that used the word "natural" increased by 79 percent and the number claiming to be "organic" flew by 173 percent. What does it mean? Not a lot, actually.

> The Natural Productions Association wants "a renewable resource" and that "companies should strive to maximize their use of recyclable and post-consumer recycled content in packaging". Whole Foods says their certified products are "sourced and manufactured with respect for the environment" and designed for minimal "eco-impact after use." Who knows exactly what this means or how they enforce this?

> Keep in mind that much of the marketing has to do with our fears about health risks from artificial ingredients rather than sustainability or bigger picture environmental concerns. As an example, Greenpeace complained about Unilever (the maker of Dove soap) and their use of palm oil. Although a natural product, the increase in palm oil production threatens rainforests through deforestation and the destruction of the national parks in Asia as the number of palm tree farms increases.

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'Natural' and 'organic' claims can have little behind them
By Ken Adney | For The Olympian • Published March 07, 2009
http://www.theolympian.com/sshome/story/779431.html

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