Jim, and probably others, wonder why S. Bee can't just pack US source honey,
call it 'Made in the USA' and sell as is.

Sure, they can do that...and lose market share and hurt their producers.
They would have to charge more than if they blended with foreign stuff (or
lose money on it and be in the same position relative to their producers),
and no one would buy it because their prices were higher.

Consumers 'don't get it' because the foreign stuff doesn't have to be
labeled as such.  As long as it contains 1% (or perhaps less) of US honey it
can be labeled as 'honey from USA, Canada and Argentina' (an actual quote
from a label on my desk).

Every study that has been made on food products show that consumers have a
very high preference for foods produced in the USA, but the labels as they
are do not tell consumers what they need to know concerning the % of foreign
content for honey (or grapes, raspberries, strawberries, etc.).

Lloyd
Lloyd Spear, Owner of Ross Rounds, manufacturer of comb honey equipment
for beekeepers and Sundance pollen traps.
http://www.rossrounds.com
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