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Informed Discussion of Beekeeping Issues and Bee Biology

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Subject:
Re: "pimping bees"
From:
Mike Rowbottom <[log in to unmask]>
Reply To:
Informed Discussion of Beekeeping Issues and Bee Biology <[log in to unmask]>
Date:
Thu, 20 Dec 2007 13:34:18 -0000
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> -----Original Message-----
> Bob  Harrison wrote

>Honey is a commodity 

This sentence is at the heart of the marketing issue.  If your product
cannot be distinguished from the competition, then the market forces will
push you about.

What is the Unique Selling Point of the product?  If you don't have one then
why not buy your competitor's product if it's comparable and cheaper?

The New Zealand invention and promotion of UMF in honey is a classic
marketing approach to differentiate your product.  Perhaps we all have a
Unique "X" factor, but X= manuka gives a honey that commands UK prices well
over $US20 per pound retail.  I wish X=Harrogate did the same!!

Regards

Mike Rowbottom

HARROGATE
North Yorkshire
UK

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