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Informed Discussion of Beekeeping Issues and Bee Biology

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Subject:
From:
Jerry Bromenshenk <[log in to unmask]>
Reply To:
Informed Discussion of Beekeeping Issues and Bee Biology <[log in to unmask]>
Date:
Wed, 23 Dec 2015 11:33:42 -0500
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Media Spin:  "Scientists determine how to control parasite without harming ...."
 
Medhat: "Interesting. We have done years of experiments with OA dripping / drenching and sublimation. We did not have much difference in bee mortality. The key is the dose  and the applicator."

Once again, the media proclaims a problem has been solved based on a short foray into the area of investigation; one in which others have done years of research.

From years of experience with the press, I shudder every time I have to give an interview.  Many reporters get the story wrong, or even if the story is correct, some editor may jazz it up with a headline that doesn't even make sense.  

I remind myself that reporters usually aren't scientists.  They don't like many names in an interview - that distracts from the story or the personality being interviewed - so it's hard to get them even to mention one research partner and almost impossible to credit the entire team.  And they really don't want to do a story and then say - but others have done it before, worse yet to admit that others have done it better.  Its no longer news. 

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