> ... if I'm selling to a health food store or vegetable stand
> that will be putting a $3.89 retail price on the product, what should I
> charge them?

Following a 25% markup rule of thumb, the arithmetic comes out to you should be
charging $3.11 - if I could sell wholesale Ross Rounds at that price I
wouldn't produce anything else!

I sell a dozen Ross Rounds for $27 ($2.25 per) and I'm told by some that I over
charge.  I know some who sell for FAR less and I admonish them for giving them
away!

Charge what your customers will pay.  If you're too high your customers will
find other producers and you'll be stuck with a lot of rounds.

Aaron Morris - thinking supply and demand is a tricky game!