Irwin wrote
> Sorry I might have confused you
Snip/
> The  facts are represented  as clearly as possible, I live in
> Canada, it was a canadian offer, no buyer in canada buys in another
> currancy.
>  Perhaps things are done different in  New Zealand, care to comment?

And then a day later wrote:
> That .65 price was in Canadian funds as far as I know 

The fact is that honey is usually traded around the World in US $.  
Many Canadians we talk with sell directly to the US and lapse between 
Can cents/lb and US cent/lb.  On an internaltional malling list it is 
never clear unless stated, that a currency is other than US$ for 
pricing. At least two other respondents to the post were unclear of 
the currency.

The one currency that is vital in marketing is information. Clear, 
factual and corroborated information.   Smart operators run rings 
around you only where they are ahead of the game.   FUD (Fear 
Uncertainty and Doubt) is the tool of the market disrupter.  Accurate 
information is the weapon against FUD.  

Supply and demand ultimately is the determining factor for price 
setting.  Facts like :
Argentina has increased from 1.4 million hives to 4 million hives 
since 1990.  
China and Argentina supply 57% of all World trade in honey.  
The EU takes half of all World trade in honey.
We are in a global market where all countries are affected by all 
other countries, their crops, the exports and their imports.

Accurate, timely and clear information is one of the few tools that 
the producer has at his disposal.  

Regards,
Peter Bray_________________________________________________________
Airborne Honey Ltd., Pennington St, PO Box 28, Leeston, 
New Zealand Fax 64-3-324-3236,  Phone 64-3-324-3569  
http://www.airborne.co.nz  [log in to unmask]

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