>I still say it is a moving target and a nice buzz word, used by
>different groups for their own agenda.

I suspect what you mean by "moving target" is that "sustainability" can't 
be reduced to a set of legalistic rules.  As such I would agree that when 
used as a marketing buzz word that it serves little more than 
exploitation.  As a framework for seeing our way (as producer-managers) 
through to responsible business models, however, the concept of 
sustainability is invaluable.

******************************************************
* Full guidelines for BEE-L posting are at:          *
* http://www.honeybeeworld.com/bee-l/guidelines.htm  *
******************************************************