I've often said that the slowly declining "popularity" of beekeeping among
potential novices after the CCD-prompted gold rush was a good thing. 

But now we are actually chic!
Check it out - buy your girl a denim overall-top dress and give her an old
bee veil, and she is suddenly wearing cutting edge fashion.
Not a joke - Jean Paul Gaultier is legit serious fashion. 

http://www.thegloss.com/2015/01/29/fashion/jean-paul-gaulitier-couture-2015-
trends-beekeeper-mask-photos-spring-summer-fashion-show/
http://tinyurl.com/kwo934q

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