----- Original Message -----
From: "AL" <[log in to unmask]>


> > The honey is a medium amber, and it has an interesting "fruity" flavor
> > that I never noticed in previous years.  I don't know what is
responsible
> > for the flavor, but it is selling very well at $6 for a 10-ounce jar :-)
>
>
> Good grief!!! I never realized I had such a goldmine in goldenrod -
> whaddaya think of *that* Skip???

> Wow! - six bucks for 10oz - whodathunkit...


In Marketing 101 there is a theory that, within limits of course, the more
you charge for any given item, the more folks want it.  Something to do with
low price = cheap, while a higher price must certainly = better value...

While we're on the subject, what are small, direct sales beekeepers getting
for their product in different parts of the world?  How are you all
packaging and marketing your honey, and who are your buyers, i. e. local
retired folks or upscale tourists?  Be honest now.  :-)

Here in rural, predominately low income inland Pacific NW US we market both
through a small local feed store and with a sign at the end of our lane on a
secondary county road.  There is only one other beekeeper who sells direct
and he only does so at the local Farmer's Market.  We are strictly small
time producers, with annual production of between 25 - 35 gal., which we
market as Light, Amber, Dark Amber and Dark (beer drinkers in particular
seem to be able to relate.)  We increase the price by .25 cents with each
step up in color, starting at $5.00 Qt.  We don't make any claims about our
honey except that it is local, not heated and not filtered.  Whenever anyone
comments on curing allergies, etc. I merely nod my head, try to look wise
and venture "Yes, I've heard that."  :-)  We do offer free samples to first
time customers, and we encourage everyone to bring the jars back for refills
in order to lower the cost of marketing.

Skip


Skip & Christy Hensler
THE ROCK GARDEN
Newport, WA
http://www.povn.com/rock/

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