I find about 80% of my customers can discern the difference between a packer grade and raw honey. 

almost all of the 80% can also discern between 4 or 5 different varietals too. 

organic is part religon, a feel good thing, know you are supporting a small entity thats easy on the 
environment. 

so much food is produced in a non-environmentally friendly way that organic is a reaction to that. 

spend a day looking around the heartland of america and see the massive amounts of chems used 
and the disgust of the inside of a pork feedlot. after a day in the field what educated person could 
conclude that the industrial version of food production is the best we can do as a result of 100 years 
of Ag technology?

its that realization that makes someone who can afford it pay $15 for a 10oz jar of organic honey 
and support the organic concept. for a growing number of people its like sending $15 to support a 
movement. 

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