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Date:
Sun, 16 May 1999 09:28:10 PDT
Subject:
Re: Classical Radio
From:
Donald Satz <[log in to unmask]>
Parts/Attachments:
text/plain (22 lines)
Lloyd Sitkoff wrote:

>So once again I ask you for your feedback & ask you to answer the 2nd
>question - "is this kind of programming justified i.e.  is it the only
>kind of programming that a big market commercial classical station (in the
>USA) can afford to air in order to attract ratings & advertising dollars?

Lloyd provided a programming list which, unfortunately, is all too common:
too light, too well known, and too many "excerpts".  It's the type of
programming that I would not pay any attention to.

However, it's the type of programming that is felt will appeal to the
casual listener, and there's many more of them than serious classical
music lovers.  Could this programming be improved without hurting ratings?
Probably - decrease excerpts a little, put a little more "depth" in, add a
little "obscurity." But, and I say this with regret, the kind of station I
would patronize likely could not make it on a commercial basis.  This is
the USA; not everything about this country is flawless.

Don Satz
[log in to unmask]

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