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Date: | Mon, 29 Mar 1999 10:23:41 PST |
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Jon Johanning wrote:
>The orchestra will have to project a pleasant, non-threatening--and yes,
>entertaining!--image to the public(as much as this causes some of our
>gorges to rise)and somehowget itself noticed in the ubiquitous electronic
>media uproar, if it is to have any hope of attracting a new audience.
The above is a decent start, but something much bigger is needed. The
concert-going environment and services provided must change. A totally
different seating arrangement is a must, one which is user friendly.
Kitchen/cooking facilites are needed, fine drink and food provided at your
seat, perhaps a "raffle" with cd's and/or meetings with artists the prize.
What's needed is an environment where folks can have a good time.
With these types of changes, many potential audience members would become
dedicated concert-goers. Unfortunately, our orchestras don't appear to
have any idea who their audiences really are or who the "potentials" are.
For those who would say that my recommendations would represent an
abomination, I think that those individuals are just hiding their heads
underground. Orchestras do not survive due to the serious classical music
lover; they survive due to the "casual" concert-goer. It's entertainment
as Jon said. They need to start entertaining us. I can get all the
serious stuff in my home.
Don Satz
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