Seems to me that we want to keep our honey pure; despite the good doctor's
claims that people will find "natural (bio) aroma-honey" attractive.  I'm
amazed that so many people seem to believe in the treatment without
substantial, quantitative results.  What's more amazing, though, is the
suggestion that we sell honey that is contaminated with essential oils.  Are
beekeepers really that free and easy with what's put in the hive during
supering?  If so, this is as big a threat to our industry as any other.