> Bogus terms like "raw", and "unfiltered" seem to have more impact.  

The honey I sell is extracted at room temperature, placed in a settling tank, and then put in jars. I think the terms raw and unfiltered correctly describe the product. 

If honey is heated at or above 140F it is cooked. Filtering is more ambiguous but I am sure we could argue what mesh constitutes a filter and what is a strainer. 

PLB

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