THE BEES AND APOLLO. 

Once upon a time the Busy Bees were gathering honey from a flowery field on famed Hymettus. Suddenly, one Bee was heard to buzz much more loudly than the rest of his companions, who, upon listening, heard that he had found a new process for extracting a superior Honey of remarkable medical properties. He had also at the same time invented a very ingenious way by which he could with Comparative Ease make his Buzz sound four times as loud as that of the ordinary Bee. By means of these inventions he soon disposed of large quantities of Honey at a High Price. 

But one day Apollo, who was experienced in the matter of Honey and its medical properties, came that way seeking some good sample for the use of his friend Diana who was a little ill. He looked at the new preparation, which was put up in soft capsules, and called Honeyine, and at another kind which was put up in chocolate tablets and called Honeyidea: He also listened to the new Buzz. "I think,” he said, finally, “that the Buzz is much more wonderful and effective than the Honey; I will take it to Diana, who is fond of buzzing."

Some days later, Æsop, on hearing this story, remarked that the Moral which he would add was that the Art of Advertising a new medicinal preparation is of more importance than the Art of making It. 

-- 1885 Boston Med. and Surg. Jour.

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