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Yes a fascinating story - I would never have guessed that, in trying to guess which performers in a music competition actually won the competition, only those viewers who saw the video of the performers, with the sound off, guessed the winners correctly. The ones who listened to the audio only, or who viewed the video with audio, were not as correct.
Then again, we're in an age where we say 'I went to see the symphony last night,' not 'I went to hear the symphony...'
Mike
Mike Shanahan
Director of Education, Visitor Experience and Planetarium
Bishop Museum
1525 Bernice Street
Honolulu, HI 96817
Office: (808) 847-8235 Cell: (808) 469-7412
www.bishopmuseum.org; www.bishopmuseum.org/planetarium
As "The Museum of Hawai'i," Bernice Pauahi Bishop Museum's mission is to be a gathering place and educational center that actively engages people in the presentation, exploration and preservation of Hawai'i's cultural heritage and natural history, as well as its ancestral cultures throughout the Pacific.
-----Original Message-----
From: Informal Science Education Network [mailto:[log in to unmask]] On Behalf Of Charles Carlson
Sent: Tuesday, August 20, 2013 7:42 AM
To: [log in to unmask]
Subject: How To Win That Music Competition?
ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
A really interesting story on NPR this morning by Shankar Vedantam. I've attached the story and also the referencing paper, so those of you who want can cut to the study. Maybe the effect helps explained why video conferencing, despite its drawbacks and flaws is better than simply listening. Perhaps, it's better to simply see a silent video image rather than hear sound as well in some cases? Here I reflect back on the very first televised Presidential Debates between Nixon and Kennedy. Nixon won in the audio but lost the in video feed.
With respect to museum work there are a host of connections to multi-modality presentations, and perhaps even simply watching other people do exhibits.
http://www.npr.org/2013/08/20/213551358/how-to-win-that-music-competition-send-a-video
And there's no paywall!
http://www.pnas.org/content/early/2013/08/16/1221454110.full.pdf?with-ds=yes
C
Charles Carlson
Senior Scientist | Teacher Institute
http://blogs.exploratorium.edu/whyintercept/
Twitter: @charliec53
email: [log in to unmask]
Tel: 415-528-4319
Fax: 415-885-6011
exploratorium.edu
facebook.com/exploratorium twitter.com/exploratorium
The Embarcadero, Piers15 & 17
S.F., CA 94111
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