Media Spin: "Scientists determine how to control parasite without harming ...."
Medhat: "Interesting. We have done years of experiments with OA dripping / drenching and sublimation. We did not have much difference in bee mortality. The key is the dose and the applicator."
Once again, the media proclaims a problem has been solved based on a short foray into the area of investigation; one in which others have done years of research.
From years of experience with the press, I shudder every time I have to give an interview. Many reporters get the story wrong, or even if the story is correct, some editor may jazz it up with a headline that doesn't even make sense.
I remind myself that reporters usually aren't scientists. They don't like many names in an interview - that distracts from the story or the personality being interviewed - so it's hard to get them even to mention one research partner and almost impossible to credit the entire team. And they really don't want to do a story and then say - but others have done it before, worse yet to admit that others have done it better. Its no longer news.
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