ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Good morning, all.

Here is something simple to do today that might prove useful. Go to your
website's home page. Does it say on the home page where you are located? I
can't tell you how many times I go to a museum or science center website and
have to dig around to find the city, let alone physical location, of the
organization. I suppose that there may be an assumption that people who
visit the web site already know these facts but I think that is erroneous.
Think about how many museums and science centers have similar names and
similar URLs. Simply putting the name of your town on the home page will
probably help a lot of people. I've even gone to "Visit Us" pages where I
only found the hours and still no address. It is usually on the "Contact Us"
page but not always there, either. I suggest that putting your address in
all three places is prudent.

No matter how your web page is designed, it should be a simple matter for
the website manager to put your address at the bottom of the home page if
not somewhere more prominent. I think it's worth taking a look today and
passing along a note to whoever is in charge of such things at your
organization. You will make some web surfers very happy. Have a great day.

- Seth!

Seth! Leary
NRG! Exhibits, LLC
10922 126th Place NE
Kirkland, WA 98033
425-827-7617 office
425-221-5527 cellular
www.nrg-exhibits.com

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