ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

eTapestry is also quite good!
 
Liz Bleiberg
_www.marketingpr4u.com_ (http://www.marketingpr4u.com) 
 
 
In a message dated 12/4/2009 4:55:24 P.M. Central Standard Time,  
[log in to unmask] writes:

ISEN-ASTC-L is a service of the Association of Science-Technology  Centers
Incorporated, a worldwide network of science museums and related  
institutions.
****************************************************************************
*

Hi  all

I need some suggestions for consultants with a combination of  skills

- membership analysis and planning

-  segmentation

- digital media



Ultimately we want to  understand our membership better in terms of usage
patterns rather than on  the usual demographic/psychographic values.  We
have two databases,  Raiser's Edge with the usual demographic materials
and giving records AND  Convio with responses to our e-path
relationship-building and their web and  program usage.  We're thinking
there is a custom segmentation lurking  in there that may be able to
guide us in developing the relationships  further, but we need help in
developing it.



Does anyone have  suggestions/recommendations?



Thanks





Linda  Wilson 
Director, Audience Research and Evaluation 
John G. Shedd  Aquarium 
1200 S. Lake Shore Drive 
Chicago, IL 60605  
[log in to unmask] 
PH (312) 692 3261 
FAX (312) 939-8677  

Knowledge of the system we deal with is always incomplete. Surprise  is
inevitable. 

Not only is the science incomplete, the system  itself is a moving
target.
- C. S. Holling  (1973)




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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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