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Becky,
Thanks so much for your response. What type of restrictions did you put on
the daily admission? Was the offer good for just a few weeks? How much is a
normal plantetarium show? Did you discount both the daily admission and
planetarium show at half price? And what was your motive for using Groupon?
To boost attendance? To promote the planetarium?

Thanks again,

Ann Marie Walker
Marketing Manager
Discovery Center Museum
711 N. Main St.
Rockford, IL  61103
P. 815.963.6769
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On 1/28/11 3:11 PM, "Becky Matthews" <[log in to unmask]> wrote:

> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> We have participated in Groupon Nashville twice, once for a daily admission
> with planetarium show and again for family memberships.  The response to both
> was amazing.  Over 1800 of the daily admissions were sold and, with the
> membership promotion a few months later, we gained over 2,000 new family
> memberships!  I am curious to see what the renewal rate on the memberships
> will be after the year is over.
> 
> Becky Fox Matthews
> Senior Educator/Special Projects Manager
> Adventure Science Center
> 800 Ft. Negley Blvd.
> Nashville, TN 37203
> 615-401-5073
>  
> Our Mission
> Adventure Science Center ignites curiosity and inspires the lifelong discovery
> of science. 
> 
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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

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