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Date: | Mon, 31 Jan 2011 10:13:27 -0600 |
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>Thanks so much for your response! I have a follow-up questions for you...
>Weren't you concerned about the hit you were taking on the revenue from
>memberships? Or were you more concerned about boosting numbers? Did you have
>any stipulations/restrictions on the memberships? Seems like we'd take quite
>a hit if memberships are sold at half price.
Groupon gets half of the amount you sell them for, so you would actually only get about 1/4 the face value of the membership, ticket, or whatever it is you would offer to the public (assuming you offered the Groupon at half the face value price for
whatever you were selling).
As a consumer, I like Groupon, but it's something to consider financially if you are the organization offering one. It ultimately depends on what your goal is for using that kind of a service. If your goal is getting the word out about your
organization to a technologically savvy group of individuals that you might not otherwise reach - great! If it's to make money - that's where the financial wizards have to come in to make sure you aren't giving away too much.
Just my 2 cents -
Michelle
Journey to the Stars – Now Playing!
Embark on a stunning voyage to experience the life and death of the stars in our night sky.
[ http://www.adlerplanetarium.org/experience/shows/journey ]http://www.adlerplanetarium.org/experience/shows/journey
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