I sell to a local farm market in suburban St. Louis. I don't set up a table there -- I sell it to the major vendor there, who sells it for the following prices:
6 oz bear $3.25
12 oz bear $5.00
24 oz bear $8.00

I set my sell price and their sell price (about a 30 percent markup), both of which I raised by about a dollar last year when supply was short, and did not reduce this year. They can't keep it on the shelves, because it's LOCAL honey, labeled unheated and unfiltered. The labels are very primitive and that's part of the charm.
I occasionally have someone call me and ask what it would cost to buy from me direct. I explain that it's the same price, that the farm market buys in quantity and makes money on the markup.

Eugene Makovec
Kirkwood, MO

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