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Date: | Fri, 6 Jan 2006 14:16:47 -0900 |
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Mark Winston writes, somewhat tongue in cheek, in his book ‘Killer
Bees’ about how they’d sometimes bait journalists who came to South
America to “learn the *truth* about the killer bees” but only ended up
getting in eveyone’s way. Winston writes that one of the researchers
favorite routines was to pass out samples of honey from Africanized
hives with the suggestion that someone could make a “killing” by
bottling and marketing killer bee honey.
One reporter referred to as “Ed” took the idea seriously. About a year
later Killer Bee Honey hit the market. It sold, Winston reports, for
almost a dollar an ounce and came with a brochure stating: “As you
taste this honey, remember the lives it cost. And then enjoy it. If you
can.” “Ed” traveled around the country in a bee suit and veil promoting
his product, but the novelty was short -lived.
A food critic referred to it tasting like molasses and silage or hay
in a barn. Killer bee honey was a failure. It was an idea whose time
had not come. Maybe it still hasn’t.
Regards,
Dick Allen
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