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Jeff -
I don't know how formal the data were, but didn't the Heinz "green
ketchup" fail because nobody wanted to use it? I would guess that it had
something to do with palatability. Kind of like green eggs and ham...
Bill
Bill Watson
Research Assistant, SCALE-uP
Doctoral Candidate, Curriculum & Instruction
The George Washington University
(202) 994-1171
www.gwu.edu/~scale-up
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