Subject: | |
From: | |
Date: | Sat, 13 Feb 1999 18:00:09 -0700 |
Content-Type: | text/plain |
Parts/Attachments: |
|
|
Mary Esterheld the pleasure of writing the following:
>Perhaps there's hope for CM after all. Have you noticed how much CM
>is now being used as background for TV commercials? Granted they're only
>snippets (how long are commercials) but I'll bet that music will becomed
>ingrained in people's heads just as deeply as the words and music of non-CM
>commercials. We all know children exposed to TV who learn and repeat
>commercials until they become almost second nature.
I think that CM is alive and well. I have a part time job in the Classical
Dept. of our local HMV Superstore and every week I see more and more
younger people browsing and buying CDs from my section. And in most cases
these people buy what we might term as serious CDs. In many cases they
leave the Andrea Bocelli and Vanessa Mae albums alone. To digress a bit, I
was successful enough in moving Vanessa Mae to the Rock/Pop section. In
fact, Classical sales at our store make up about 8% of the total sales for
the whole store. 8% might not sound as much, but in a lot of cases the
figure is much lower, about 3%. The good news is that these figures
continue to rise. Furthermore, I went to the local production of La Boheme
last week and more than half of the audience was under the age of 25. Yes,
I think it's true, CM is starting to be cool and hip, and that's good for
us isn't?
Milan Gowin
Dept. of Mathematics, University of Alberta
http://www.ualberta.ca/~mgowin/
|
|
|