Bill Hong raises an interesting question about CM radio listeners with
this comment:

>the commercials on WGMS certainly indicate an intended audience of
>reasonably high disposable income (i.e., Jaguar commercials playing
>Vivaldi).

In Seattle, the commercials on KING ("Seattle's classical choice")
are aimed almost uniformly at hypochondriacs.  From Vivaldi to Copland,
the surrounding commercial messages are a parade of quack remedies,
food supplements (including something called "the leading brain support
supplement"), and some kind of special shoes which are claimed to cure
everything from migraine to acid reflux.  Come to think of it, if the
station's "demographic" feels itself to be so fragile, maybe that is
the reason the station broadcasts no modern music more challenging than
Appalachian Spring.  A few more dissonances would probably send their
listeners scurrying to the medicine cabinet, or perhaps to the shoe
closet, for relief.

Jon Gallant
Department of Gnome Sciences
University of Washington