ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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We collect this info via intercept exit questionnaires of randomly
selected adult GP & member guests (non group). The questionnaire mainly
addresses satisfaction, value, and other things related to the guest
experience, with a series of demographic questions at the end. These
demographics questions are preceded by the statement, "the last few
question will help us understand the audience we are serving; your
answers will be kept confidential" and we do not ask for name or other
identifying information. Now that this is a written questionnaire (used
to be interviews), we get fewer refusals on the demographics. The trick
is getting a representative sample, which includes factors like careful
sample selection and getting enough completed questionnaires before
making a statement about who your audience is. It's labor intensive,
but devising a system can provide a wealth of information.
-Rita
Rita Deedrick
Senior Director for Research & Evaluation
COSI Columbus
EINSTEIN Exhibit
Examine the life & theories of one of the greatest scientists of all
time.
February 17 through May 20, 2007 at COSI Columbus
visit www.cosi.org for more information
COSI - Explore Science, Discover FUN!
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>>> [log in to unmask] 03/05/07 4:53 PM >>>
ISEN-ASTC-L is a service of the Association of Science-Technology
Centers
Incorporated, a worldwide network of science museums and related
institutions.
*****************************************************************************
I have been asked to develop a method to track visitor and participant
demographics such as age, ethnicity and income level for grant
proposals
and sponsorship requests. I thought I remembered a previous discussion
on this listserv but checked the archives and didn't find anything. I
know that I can find general data for school group visitors on our
state
superintendent of public instruction's web site. But I was hoping
others
would share how this information is gathered for visitors and other
program participants at their institutions. If you do not collect this
data, please let me know why. Was it a privacy issue, too big of a
challenge or some other reason.
Thank you for help,
Karen
Karen L. Hoffman
Grants Manager
Pacific Science Center
200 Second Avenue North
Seattle, WA 98109
ph. 206.443.2389
fax 206.443.6600
[log in to unmask]
www.pacsci.org <http://www.pacsci.org/>
Pacific Science Center is an independent, not-for-profit educational
institution that inspires lifelong interest in science, math and
technology by engaging diverse communities through interactive and
innovative exhibits and programs in every county of Washington state
and
beyond.
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More information about the Informal Science Education Network and the
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