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I did a visitor study where I looked at some lectures related to the
Star Wars exhibition that we had at the Museum of Science and asked
people who attended if they had also been to the exhibition. It didn't
show that programs in general promote repeat visitation, but it did show
that if a visitor is especially interested in a topic then having
mutliple forms of programing about it may drive repeat visitation. If
anyone would like a copy of the report, I'd be happy to send it to you,
but please respond off the list.
-- Liz
*****************************************
Elizabeth Kunz Kollmann
Senior Research and Evaluation Assistant
Research Department
Museum of Science, Boston
[log in to unmask]
phone: (617)589-0467
http://www.mos.org
*****************************************
-----Original Message-----
From: Beryl Rosenthal <[log in to unmask]>
To: "Elizabeth Kunz Kollmann" <[log in to unmask]>
Date: Fri, 5 Jan 2007 15:57:29 -0500
Subject: Re: programs and repeat visitation
> THank you SO much! Would you mind if I forwarded this to the
> listserve? I wouldn't send the attachment if you prefer I not do so.
> B.
> On Jan 5, 2007, at 3:16 PM, Elizabeth Kunz Kollmann wrote:
>
> > Beryl-- I did a visitor study where I looked at some lectures
> > related to
> > the Star Wars exhibition that we had at the Museum of Science and
> > asked
> > people who attended if they had also been to the exhibition. It
> didn't
> > exactly show that programs in general promote repeat visitation,
> > but it
> > did show that if a visitor is interested in a topic then having
> > mutliple
> > forms of programing may drive repeat visitation. I'll attach the
> > report
> > to this email. If you have any questions let me know.
> >
> > -- Liz
> >
> > *****************************************
> > Elizabeth Kunz Kollmann
> > Senior Research and Evaluation Assistant
> > Research Department
> > Museum of Science, Boston
> > [log in to unmask]
> > phone: (617)589-0467
> > http://www.mos.org
> > *****************************************
> >
> >
> > -----Original Message-----
> > From: Beryl Rosenthal <[log in to unmask]>
> > To: [log in to unmask]
> > Date: Fri, 5 Jan 2007 14:05:43 -0500
> > Subject: Re: programs and repeat visitation
> >
> >> ISEN-ASTC-L is a service of the Association of Science-Technology
> >> Centers
> >> Incorporated, a worldwide network of science museums and related
> >> institutions.
> >>
> *********************************************************************
> >> **
> >> ******
> >>
> >> Thank you all for your comments - I wonder if VSA might have some
> >> data...
> >> Beryl
> >>
> >> On Jan 5, 2007, at 12:53 PM, martin weiss wrote:
> >>
> >>> ISEN-ASTC-L is a service of the Association of Science-Technology
> >>> Centers
> >>> Incorporated, a worldwide network of science museums and related
> >>> institutions.
> >>>
> >>
> *********************************************************************
> >> *
> >>> *******
> >>>
> >>> Beryl;
> >>>
> >>> No real data but we see (or my colleagues who watch this see) the
> >>> same mothers bringing their young children to the pre school space
> >>> and we know that some visitors come back to our biochemistry
> >>> discovery lab and are upset if they cannot get into it because of
> >>> other use of the space. I would also argue that programs are
> >>> important to visitors based on how they flock to activities
> >>> (Darwin's Birthday), cart activities or prototypes that we put on
> >>> the museum floor. It would be wonderful to have the resources to
> >>> track this and I will suggest it for our next round of visitor
> >>> surveys to our Marketing group.
> >>>
> >>> Don't think you can go wrong using the idea for planning purposes.
> >>>
> >>> Martin
> >>>
> >>>>
> >>>>
> >>>> Hi all,
> >>>> Is anyone aware of any research conducted on the role of programs
> >>>> in repeat visitation? My gut (and anecdotal experience) tells me
> >>>> that visitors may come to a museum or science center to see an
> >>>> exhibition once or *maybe* twice, but it is the programs that keep
> >>>> them coming back repeatedly, and a major draw for members. This is
> >>>> more than a bar bet, I will be using this in a planning document.
> >>>> Thanks,
> >>>> Beryl
> >>>>
> >>>> Beryl Rosenthal
> >>>> [log in to unmask]
> >>>> Dir. of Education and Public Programs
> >>>> MIT Museum
> >>>> 265 Massachusetts Ave.
> >>>> Cambridge, MA 02139
> >>>> (617)452-2111 (t)
> >>>> (617)253-8994 (f)
> >>>>
> >>>>
> >>>>
> >>>>
> >>
> *********************************************************************
> >>>> **
> >>>> More information about the Informal Science Education Network and
> >> the
> >>>> Association of Science-Technology Centers may be found at http://
> >>>> www.astc.org.
> >>>> To remove your e-mail address from the ISEN-ASTC-L list, send the
> >>>> message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> >>>> [log in to unmask]
> >>>
> >>>
> >>> --
> >>> Martin Weiss, Ph.D
> >>> Vice President, Science
> >>> New York Hall of Science
> >>> 47-01 111 th Street
> >>> Corona, New York 11368
> >>> 718 699 0005 x 356
> >>>
> >>>
> >>
> *********************************************************************
> >> *
> >>> *
> >>> More information about the Informal Science Education Network and
> >>> the
> >>> Association of Science-Technology Centers may be found at http://
> >>> www.astc.org.
> >>> To remove your e-mail address from the ISEN-ASTC-L list, send the
> >>> message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> >>> [log in to unmask]
> >>
> >> Beryl Rosenthal
> >> [log in to unmask]
> >> Dir. of Education and Public Programs
> >> MIT Museum
> >> 265 Massachusetts Ave.
> >> Cambridge, MA 02139
> >> (617)452-2111 (t)
> >> (617)253-8994 (f)
> >>
> >>
> >>
> >>
> *********************************************************************
> >> **
> >> More information about the Informal Science Education Network and
> the
> >> Association of Science-Technology Centers may be found at
> >> http://www.astc.org.
> >> To remove your e-mail address from the ISEN-ASTC-L list, send the
> >> message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> >> [log in to unmask]
> >> <2006-09 Star Wars Adult Program Evaluation.pdf>
>
> Beryl Rosenthal
> [log in to unmask]
> Dir. of Education and Public Programs
> MIT Museum
> 265 Massachusetts Ave.
> Cambridge, MA 02139
> (617)452-2111 (t)
> (617)253-8994 (f)
***********************************************************************
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