ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Yes, I have used bookmarks instead of brochures many times, but for 
individual exhibitions rather than for the whole museum.  That way, 
you can tailor-make them, and list the dates/hours and associated 
programs on them as well.   I find that they are cheaper, easier to 
mail (#10 envelopes...) and people think they are "cool" (or so they 
say when they pick them up).  They are naturals for distributing to 
libraries.  People do seem to hang onto them.
Beryl

>ISEN-ASTC-L is a service of the Association of Science-Technology Centers
>Incorporated, a worldwide network of science museums and related institutions.
>*****************************************************************************
>
>Hi. Has anyone had experience with using give-away bookmarks (with 
>your url) as handouts at meetings? Are they better or worse than 
>brochures for building awareness of your program? How can you tell?
>Thanks,
>Carolyn
>
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-- 
Beryl Rosenthal, Ph.D.
Director of Exhibitions and Public Programs
MIT Museum
265 Massachusetts Ave.
Cambridge, MA  02139
Tel: 617-452-2111
Fax: 617-253-8994
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"A great place to explore ideas, invention, and innovation: 
http://web.mit.edu/museum"

***********************************************************************
More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.
To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]