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Date: | Mon, 29 Mar 1999 09:41:40 PST |
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Mark Shanks wrote:
>Unfortunately, there is absolutely NO Petterson performed in the
>US. (But then, what do you expect from a country where "pro
>wrestling" is the highest rated show on cable television?)
Although pro wrestling is low-end, this field is a role-model for marketing
excellence. Our major orchestras and record companies would be doing
themselves a favor by looking into pro wrestling's marketing strategies.
I have an acquaintance who does marketing for the wrestling industry. I
am just amazed at how professional, thorough, and dedicated the marketing
folks in this field are. Marketing strategies are discussed and improved
almost on a daily basis. This industry stays at the top because it is
constantly developing short and long-term plans to improve its share of
the audience.
Some of the elements of marketing that are second-nature to the world of
pro wrestling which the classical folks should adopt are:
1. Know your audience and what additional audience you are going after.
2. Don't change plans in mid-stream.
3. Make sure that your advertisements are appealing to whatever
audience you are trying to reach.
4. Use the Internet wisely.
I have indicated before that I consider the marketing done by the
orchestras and record companies to be poor and short-sighted. It's
a sad commmentary that professional wrestling does a much better job,
becaude they hire the "best" and don't interfere with the process.
Don Satz
[log in to unmask]
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