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Date: | Thu, 28 Apr 2005 11:34:14 -0500 |
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>
> Is there any organised marketing of honey in Canada? - any that is
> directed directly at the buying public.
>
This is a good question. In Manitoba, the MBA is a actually a marketing
board that has bylaws governed by the Natural Products Marketing
Council. It appears to me that these boards are underfunded and require
a checkoff or some means to raise funds which can be directed towards
marketing members honey. Currently most issues that are dealt with do
not involve the marketing of honey. Each producer is left to their own
means of marketing. If this is indeed a marketing board, then in my
books, it is very poor one at best. That is not to say that current
directors are not doing their job, on the contrary, they do the job for
free or at their own expense but deal with mostly production related
issues. Our problem is a lack of funds. We only have to look at a well
funded board such as the Manitoba Egg Producers, which have about 170
producers, and see how they focus strongly on promoting their product to
consumers.
Gilles
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