Something missing in the comments about giving honey away to neighbors
and friends to create a market is the place of honey in most homes. It
is near zero. You cannot fill a need when there is none.

A walk through a grocery store shows honey in a niche product at best.
About the only sweetener in less supply is molasses. So if you give it
to people in the hope it will create demand, it is very unlikely since
most are content with sugar, ersatz maple syrup, corn syrup, jams,
jellies or artificial sweeteners.

The best sales areas are fairs, farmer's markets and local health food
stores.

Or just put a sign out and sell from your home like several in our area
do. You will get the people who want local honey for perceived health
benefits as well as taste. They are your sales base.

I enjoy selling at fairs because the people who stop are interested in
honey and bees and will buy if you show any interest in them. Also,
here, free samples do help sales, especially creamed honey. We were
selling none of the tubs until we put out some honey gram crackers and
spread a little creamed honey on top. All gone in an hour.

Bill Truesdell
Bath, Me