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Wed, 28 Aug 2002 22:19:20 -0500 |
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Donald Satz wrote:
>But what most glares out at me is a continual string of recordings from
>RCA, Sony, the EMI group, and Universal(Decca, DG, Philips). Borders has
>essentially snubbed all other record labels dealing in classical music.
>Is this just a case of laziness or does it reveal corporate connections
>which are not advantageous for customers?
>From my years in the biz, I can tell you that it's not a snub on the
part of Borders. Rather, it is an item that these labels have paid
Borders for, so that they will get preferential space. It is known as
co-op advertising, and it's one of the few ways that classical music gets
any advertising at all. I am not defending it, but it has been going on
for years. It's the same concept as having your football stadium named
after a company, or having a particular brand of soft-drink of hot dog
as the exclusive brand in a venue.
Kevin Sutton
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