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Tue, 22 Oct 2002 08:59:05 -0500 |
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Thanks to all of you who provided some wonderful names to add to the
list of amateur musicians. My project was a membership letter for our
local chamber music center and I believe it added to the impact of our
letter.
And now another question...
This one is the result of lunch with a conductor friend of mine...
We wondered, what does it take to get a classical music lover who rarely
attends a concert (I would include myself in that group) to attend a
concert.
I could only list points like
- A performance of repertoire I can't readily find on CD
- Performance of a work I value highly, a piece that is rarely
heard in concert
- A social obligation...I know the soloist or it is a designated outing
of some sort...
- To introduce a friend to classical music
The question is centered more on a classical music lover who doesn't
attend concerts, not someone who would be attracted due to some extra
musical consideration...to hear a "name" soloist...etc.
As to the use of the suggestions...we hope to put them into the marketing
plans for the next season...in short, how does one market a symphony
concert to a sincere devotee of classical music, a devotee who rarely
attends concerts.
Karl
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