Mike Leghorn writes:

>Chicago recently was reduced to just one classical station (WFMT) when
>WNIB sold out to Rock'n'Roll about a year ago.  This is a scary trend.
>Why is classical music so unpopular?

It's not an issue of overall popularity, but the fact that advertisers and
sponsors key on the 18 to 34 age bracket.  Whatever most appeals to that
age grouping gets top priority.  It's almost as if these folks think that
once you get beyond 34 years of age, you don't buy anything.  Manipulation
of young adults works much better than with the older population which
knows junk when it sees it.

Don Satz
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