Even as some hotels make use of empty rooms, renting them by the hour,
Grove II is going the same route.  The New Grove Dictionary of Music and
Musicians, which set an annual subscription rate of $650 just a few weeks
ago, has now cut the fee back drastically, to $295.  Grove also made a
monthly access of $30 available, and announced a `MetroPass' to the online
edition by the hour, at a rate yet to be set.  Are these measures caused
by poor sales? Au contraire, says marketing director Lisa Nachtigall:
"We have been delighted at the early consumer interest." Something new
in marketing history: rewarding demand in a product by cutting the
price in half!

Janos Gereben/SF, CA
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