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Fri, 31 Aug 2001 06:34:52 -0500 |
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Some of you might find this survey finding interesting. It is quoted from a
larger study on organic foods and American consumer behavior:
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Seventy-Five Percent Think ``All-Natural'' and ``Organic'' Are Synonymous
The study, conducted by Roper Starch Worldwide, Inc., reveals that while
nearly two in three Americans (63%) feel organic foods and beverages are
both better and more healthful for them than the non-organic counterparts,
three out of four consumers (75%) are unable to differentiate between
organic foods and those which are labeled ``all-natural.'' Additionally, one
in five (21%) erroneously thinks ``organic'' is synonymous with
``low-calorie.''
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A summary of this research, published July 9, may be read at:
http://biz.yahoo.com/prnews/010709/nym113.html
John Caldeira
Dallas, Texas, USA
http://www.outdoorplace.org/beekeeping
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