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Alan, I was struck by your statement about the reviewer preferring exhibits with long texts.  Our studies have consistently shown that content, whether on a graphic panel or the amount of information presented in a program, can easily overwhelm a visitor, and less content presented at any one time is more impactful and is retained longer.  We've progressed so far from 'books on walls'.  I wonder if your reviewer really enjoyed standing for long periods, reading allo that <grin> 

Linda Wilson
Sr. Director, Impact Assessment
John G. Shedd Aquarium
Chicago IL
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Interestingly he seems to have softened his views in recent years, and
even had nice things to say about the Exploratorium in later reviews.
Still I've noticed that long texts in any exhibit is an excellent
predictor of how favorably Mr. Rothstein will review it.  The exhibition
he liked best at NYSCI was our oldest one, with the most text.  We do
indeed have our work cut out for us.

Alan
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