ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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The Science Center of Iowa conducts quarterly visitor surveys to gauge
the quality of our participants' experiences at our facility.  A new
aspect of our research for 2007 is the use of Net Promoter Score, or NPS
- basically asking on a 1 - 10 scale how likely our visitors would be to
recommend a visit to our facility to a friend or relative.  We also ask
this question in reference to our Membership program, asking how likely
our Members would be to recommend a membership to a friend or relative.

 

Has anyone else used NPS in visitor experience or membership research? 

 

If so, at what score do you feel satisfied with your results?  (I've
been told that 80% is almost as high as can be found anywhere in the
retail market, for brands with high loyalty like Harley Davidson, etc.)


 

How have you found NPS helpful in improving your facility's offerings?

 

 

Tracy L. Arthur

Communications Coordinator

Science Center of Iowa and Blank IMAX Dome Theater

515-274-6868 ext. 233

[log in to unmask]

www.sciowa.org <http://www.sciowa.org> 

 


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