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ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Wow.
So far we museum professionals have responded to Charity's important question
like a group wrestling fans. A good exhibit is anything that's big and showy
regardless of its scientific integrity? Its success in teaching? Its
innovative approach to its subjects? Its ability to blend complexity with clarity? All
you need is big, unusual stuff to look at? This is not the answer I would
expect from the people who are intimately familiar with the challenges we face
when we try to present the results of scientific research to a general audience.
Charity's mistake is to start with the question, "What makes a spectacular
show". Why don't we offer this Masters candidate a breakdown of the elements of
a successful exhibit. Once she understands how we answer that, maybe she can
address the Madison Avenue question.
Chris Musello
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