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Hi all,
Is anyone aware of any research conducted on the role of programs in  
repeat visitation?  My gut (and anecdotal experience) tells me that  
visitors may come to a museum or science center to see an exhibition  
once or *maybe* twice, but it is the programs that keep them coming  
back repeatedly, and a major draw for members. This is more than a  
bar bet, I will be using this in a planning document.
Thanks,
Beryl

Beryl Rosenthal
[log in to unmask]
Dir. of Education and Public Programs
MIT Museum
265 Massachusetts Ave.
Cambridge, MA 02139
(617)452-2111 (t)
(617)253-8994 (f)



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