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Since posting the other day I've learned of a pro-evolution quote that
adorns Starbucks take-out cups.
"Evolution as described by Charles Darwin is a scientific theory, abundantly
reconfirmed, explaining physical phenomena by physical causes. Intelligent
design is a faith-based initiative in rhetorical argument. Should we teach
ID in America's public schools? Yes, let's do - not as science, but
alongside other spiritual beliefs, such as Islam, Zoroastrianism and the
Hindu idea that Earth rests on Chukwa, the giant turtle."
-- David Quammen, author, his books include _The Song of the Dodo_ and _The
Reluctant Mr. Darwin_
That's a pretty good quote I suppose. Quammen is a great writer but the
"..in rhetorical argument" will likely be lost on many.
I suppose I can see their reasoning behind this new marketing ploy but I
still don't think misrepresenting science is equal to offering a medium to
share conversation. And presenting Wells as "a scientist, a biologist" when
a quick google search will show just how credible a scientist he is, then
presenting Quammen as an "author" in comparison is again, an inaccurate and
misleading portrayal and works to sway people towards the former.
I received a reply from Starbucks. I've included it at the end of this
email. I don't think it's simply a matter of me personally disagreeing with
the quote, as the letter states. They go on and on about their commitment to
social responsibility and I see this as running contrary to that mission.
More importantly though, many others have raised excellent reasons why I'd
be better off making my own coffee so I've been practising the art of
steaming milk. It's really quite difficult! My next feat will be to convince
my sister to turn her back on Starbucks.. and that, I'm afraid, is about as
likely a reality as ID.
Amanda,
Thanks for taking the time to write about "The Way I See It." Starbucks has
long been dedicated to creating a unique "third place" between home and
work. We also draw on the centuries-old tradition of the coffeehouse as a
place to gather, share ideas, and enjoy delicious beverages. We see this
program as an extension of the coffeehouse culture - a way to promote open,
respectful conversation among a wide variety of individuals.
Because this program is meant to encourage discussion and the exchange of
ideas, your feedback is very important. In fact, it's a vital part of the
conversation.
I can understand that you do not appreciate it when speech that you disagree
with appears in "The Way I See It." Our goal with "The Way I See It" is to
create a balanced forum for discussion. To do this, we have invited authors
representing a wide range of views. Not everybody we have invited has chosen
to participate, but we will continue to make this program an inclusive one.
We also invite all customers to contribute their own quotes for
consideration, and to give us feedback in our "letters to the editor"
section on the website. If you would like to contribute a quote for the cup,
or to respond to a particular cup you've seen, please feel free to do so!
Sincerely,
Ryan J.
Customer Relations Representative
Starbucks Coffee Company
If you would like to share your thoughts about your experience with
Starbucks Customer Contact Center, please click on the link below to
participate in a short survey. Your comments will be used to ensure that
any future experiences with Starbucks Customer Contact Center meet your
highest expectations.
http://www.starbuckscontactcenter.com/star_ccc_index.asp?group=CR&template=CR093
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