ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Bridget and Randee-

    I think you're asking the wrong question.  The percentage is going to
vary greatly from one museum to another depending on what is included in
your expenses.  For example, Bridget, are salaries and building rent or
maintenance included in the Cornell budget?  And, are salaries included in
your marketing budget?  Without knowing this any comparison between
institutions has little value.

    If you are including all the expenses (salaries and building and
grounds, which are often left out of university or city museums) in the
budget, 10% seems quite high.  But, the more important question is what are
you getting for your marketing budget and is it producing the results you
need.

    Good luck,

                                                Ed

Ed Sobey, Ph.D.
Northwest Invention Center
2420 178th NE
Redmond, WA 98052
(425) 861-8685
www.invention-center.com
www.invention-engine.com
www.kidsinvent.org
www.inventionfact.com


From: "Bridget Rigas" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, December 15, 2003 2:47 PM
Subject: Re: Marketing Budget for Science Museums


> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related
institutions.
>
****************************************************************************
*
>
> Randee,
> I am not the marketing director, but I would be interested in everyone's
> answers as well.
> Our marketing budget is about 10% of our entire budget.
>
>
> At 12:15 PM 12/15/03, Randee Schneider wrote:
> >ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> >Incorporated, a worldwide network of science museums and related
institutions.
>
>***************************************************************************
**
> >
> >To All Marketing Directors:
> >
> >I am trying to find out how much money science centers spend on marketing
> >as a percentage of their total revenue.  We want to see how our museum
> >compares to other science centers nationwide.
> >
> >Do you know where I can find this information or can you tell me what
> >percent of your total budget is spent on marketing so that I can collect
a
> >small sample?
> >
> >I can be reached at 404-522-5500 x206 or [log in to unmask]
> >
> >Thanks for your help.
> >
> >Sincerely,
> >Randee Schneider
> >
> >***********************************************************************
> >More information about the Informal Science Education Network and the
> >Association of Science-Technology Centers may be found at
http://www.astc.org.
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> >message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
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>
> ***********************************************************************
> More information about the Informal Science Education Network and the
> Association of Science-Technology Centers may be found at
http://www.astc.org.
> To remove your e-mail address from the ISEN-ASTC-L list, send the
> message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
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>

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