ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************
Ed and Bridget,
Thanks for the e-mail and the clarification. When I refer to marketing
costs, I am mostly interested in marketing and pr. I am not including any
salaries or building costs. However, I am including production costs for
collateral materials, paid advertising campaigns, graphic design,
promotions, media buys, etc.
Please let me know if you need me to be more specific. Do you know what
percentage of your total revenue is spent on the items I listed above?
Thanks for your help.
Randee
Ed Sobey
<[log in to unmask]>
Sent by: Informal To
Science Education [log in to unmask]
Network cc
<ISEN-ASTC-L@HOME
.EASE.LSOFT.COM> Subject
Re: Marketing Budget for Science
Museums
12/15/2003 06:13
PM
Please respond to
Informal Science
Education Network
<ISEN-ASTC-L@HOME
.EASE.LSOFT.COM>
ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related
institutions.
*****************************************************************************
Bridget and Randee-
I think you're asking the wrong question. The percentage is going to
vary greatly from one museum to another depending on what is included in
your expenses. For example, Bridget, are salaries and building rent or
maintenance included in the Cornell budget? And, are salaries included in
your marketing budget? Without knowing this any comparison between
institutions has little value.
If you are including all the expenses (salaries and building and
grounds, which are often left out of university or city museums) in the
budget, 10% seems quite high. But, the more important question is what are
you getting for your marketing budget and is it producing the results you
need.
Good luck,
Ed
Ed Sobey, Ph.D.
Northwest Invention Center
2420 178th NE
Redmond, WA 98052
(425) 861-8685
www.invention-center.com
www.invention-engine.com
www.kidsinvent.org
www.inventionfact.com
From: "Bridget Rigas" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, December 15, 2003 2:47 PM
Subject: Re: Marketing Budget for Science Museums
> ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related
institutions.
>
****************************************************************************
*
>
> Randee,
> I am not the marketing director, but I would be interested in everyone's
> answers as well.
> Our marketing budget is about 10% of our entire budget.
>
>
> At 12:15 PM 12/15/03, Randee Schneider wrote:
> >ISEN-ASTC-L is a service of the Association of Science-Technology
Centers
> >Incorporated, a worldwide network of science museums and related
institutions.
>
>***************************************************************************
**
> >
> >To All Marketing Directors:
> >
> >I am trying to find out how much money science centers spend on
marketing
> >as a percentage of their total revenue. We want to see how our museum
> >compares to other science centers nationwide.
> >
> >Do you know where I can find this information or can you tell me what
> >percent of your total budget is spent on marketing so that I can collect
a
> >small sample?
> >
> >I can be reached at 404-522-5500 x206 or [log in to unmask]
> >
> >Thanks for your help.
> >
> >Sincerely,
> >Randee Schneider
> >
> >***********************************************************************
> >More information about the Informal Science Education Network and the
> >Association of Science-Technology Centers may be found at
http://www.astc.org.
> >To remove your e-mail address from the ISEN-ASTC-L list, send the
> >message SIGNOFF ISEN-ASTC-L in the BODY of a message to
> >[log in to unmask]
>
> ***********************************************************************
> More information about the Informal Science Education Network and the
> Association of Science-Technology Centers may be found at
http://www.astc.org.
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